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Premier — UGC Content & Sales Strategy
Project type
Digital Marketing & Content Strategy
Date
2026
Role
UGC Content Creation · Video Production · Social Media Strategy · Sales Strategy · Meta Advertising · WhatsApp Marketing
Industry
Automotive / Auto Parts / Window Tinting
Location
Mexicali, Baja California
Premier is an automotive business in Mexicali specializing in auto parts, window tinting, and automotive products. This project focused on creating authentic UGC-style video content designed to showcase products, communicate their value, and generate direct customer interest.
The content strategy combined short-form video production, internal product demonstrations, and sales-focused messaging tailored to the local market. Rather than relying solely on traditional advertising, the strategy used relatable, product-driven videos to create a more natural connection with potential customers.
The project also incorporated a WhatsApp broadcast strategy and Meta advertising, using video content to attract attention and then guide prospects toward direct conversations and purchases. The goal was to create a simple sales funnel: content → interest → WhatsApp conversation → purchase.
